Mike leads Essentia’s marketing program, from performing sales enablement to brand management. He equally enjoys the challenges of solving the strategy puzzle while telling a story that resonates just right with a given audience. Mike consulted with Essentia on the agency side for several years before joining the team full-time.

Employment History

For the decade leading up to Mike joining Essentia, he ran a content marketing firm, Milepost 0 Creative, where he supported verticals including telecom, energy, construction, economic development, and travel. Prior to that, Mike led marketing departments and content teams for companies including PartnerMD, a concierge healthcare outfit, as well as Snagajob, an hourly employment job site and software company. Before entering marketing, Mike trained and worked as a journalist, including stints as a news reporter, movie critic, and editor for publications including and Newsday. He recently served as a family columnist for the Richmond Times-Dispatch.


Mike won the DC Improv’s DC Brau Storytelling Competition with his tale of spending a night out with the 1986 World Champion New York Mets.

Connecting Everyone, Everywhere to a Better Way of Life

Mike has coached youth soccer for multiple leagues in the Greater Richmond, VA area. He has also run a monthly stand-up showcase where profits are donated to a different nonprofit each month.