Education
University of Richmond, where Mike was the Spider mascot
Favorite Social Activity
First Concert
Steve Miller Band, Wide River Tour
Mike Ward
VP, Marketing
Essentia
Mike leads Essentia’s marketing program, from performing sales enablement to brand management. He equally enjoys the challenges of solving the strategy puzzle while telling a story that resonates just right with a given audience. Mike consulted with Essentia on the agency side for several years before joining the team full-time.
Employment History
For the decade leading up to Mike joining Essentia, he ran a content marketing firm, Milepost 0 Creative, where he supported verticals including telecom, energy, construction, economic development, and travel. Prior to that, Mike led marketing departments and content teams for companies including PartnerMD, a concierge healthcare outfit, as well as Snagajob, an hourly employment job site and software company. Before entering marketing, Mike trained and worked as a journalist, including stints as a news reporter, movie critic, and editor for publications including Richmond.com and Newsday. He recently served as a family columnist for the Richmond Times-Dispatch.
Awards
Mike won the DC Improv’s DC Brau Storytelling Competition with his tale of spending a night out with the 1986 World Champion New York Mets.
Connecting Everyone, Everywhere to a Better Way of Life
Mike has coached youth soccer for multiple leagues in the Greater Richmond, VA area. He has also run a monthly stand-up showcase where profits are donated to a different nonprofit each month.
Education
University of Richmond, where Mike was the Spider mascot
Favorite Social Activity
First Concert
Steve Miller Band, Wide River Tour